Beauty and Confidence

For nearly 30 years, we've made it our mission to accept everyone the minute they walk in the door. We aren’t interested in how much you have to spend or what brand of shoes you’re wearing. We want you to realize that you are already beautiful! Beauty is really about confidence and we are the best at putting you in a gown that highlights your confidence and emphasizes that sense of empowerment the moment you walk into a room. For any event, our mission is constant and our consultants are focused on YOU.

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Embrace Your Confidence.

We believe that every woman deserves to feel confident and beautiful, and our curated collection of dresses is designed to do just that. From timeless classics to trendy must-haves, we offer a diverse range of dresses to suit every occasion and personality.

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It's An Experience!

We provide unparalleled service from start to finish. Our 15,000 square foot space offers an incredible selection of very carefully curated garments. If you want the ultimate experience, we can design and create the garment of your dreams. From Miss America’s to red carpets in Hollywood and New York to once in a lifetime events abroad, we have an extensive portfolio of custom work. We also provide in-house alterations that are truly the best and your gown will have an impeccable fit when the time for your event arrives. Frills isn’t just a dress shop, it’s an experience!

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Flexible Financing

Make your dream piece a reality with our flexible financing options, providing easy, customizable payment plans to suit every budget.

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Custom Tailoring

Perfect elegance is all in the details. Reserved for our existing clients, we use our decades of experience to customize each dress, shaping a fit that’s as dreamy as the wedding.

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